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Fund Raising, a Moral Imperative…

There should be no doubt that non-profit charities and fundraisers are essential in our day and age. Fundraising should be a moral imperative when the disenfranchised, poor, disabled, or otherwise in need cannot access the essential resources they require.

However, the unfortunate truth is that ethics alone do not suffice for successful fundraising campaigns, no matter how noble the goal. In essence, such projects and initiatives function in much the same way as businesses and thus require marketing to achieve their goals. Therefore, we find it only fitting to devote this article to non-profit marketing success to ensure positive change in the world.

The persecution of Christians can be historically traced from the first century of the Christian era to the present day. Christian missionaries and converts to Christianity were targeted for persecution, sometimes to the point of being martyred for their faith, ever since the emergence of Christianity. As a result, Fund Raising is a moral imperative for the relief of the believers – the persecuted Christians.

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